Recognition doesn't come by itself. We work hard and like to show our achievements. Generally people are recognised because of what they know and because of what they do. Truth en goodness are the invisible gold we chase. However, in this time of efficiency, one component is often forgotten: beauty. It is not only important what we say and what we do; it is equally important how we do it.
A nice story not only requires a good plot and a good structure, it is also requires a good storyteller and a good format. The shape and the style is also important. Style is the little extra that we do to please our fellow human being with the things we make and do. Style appears in our Culture with capital C: the great arts like architecture, painting, sculptures, etc... The ancient Greek had a Dorian and an Ionian building style. But style also appears in our culture with small c: the daily lifestyle: clothing, dining, writing letters and blogs on the Internet.
Looking at 'style' today and comparing with ancient times, one could ask the question what happened to style? It seems like impossible to recognise a contemporary style, whether it is style in the great arts or style in the daily life. In today's society, there doesn't seem to be a common denominator anymore. The only thing we could say is that style is no longer a collective item. Style is no longer the characteristic of a society; it has become the most individual property. Style is now 100% determined by the individual. We live in a society without style, yet full of styleful people. And perhaps that is then our 'contemporary' style.
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